Security Industry Research Paper Essay Example

Security Industry Research Paper Essay The scope for the security industry Is vast as there are a number of different types of security officer titles as well as sites. Sites that require security can range from an office building to a construction site. However, regardless of the site location all officers generally conduct patrols of their designated area either on foot, bicycle or vehicle to ensure personal are safe and the location is secure against fire, theft, vandalism or any other illegal activity (Paladin Security, 2013). If an emergency situation was to occur or an regularity was spotted during a patrol, the appropriate personnel would be contacted. Depending on the seventy of the Issue this could mean contacting anyone from a direct supervisor to the fire department, ambulance or police (Paladin Security, 2013). It is also important that officers enforce safety codes, regulations, and procedures (Paladin Security, 2013). Products Made The security officer industry can be broken down into two components. These components are professional security guards, and mobile officers. Security guards are permanently stationed at sites the inure time a client has requested a security recent. A security presence Is Ideal to deter criminal actively (Paladin security 2012). Mobile officers on the other hand, are not positioned at the site for the whole 10 or 12-hour shift. Mobile officers will visit multiple sites in a shift either randomly or at pre-designated times (Paladin Security, 2012). Regardless of which officer or guard is chosen, both produce the same level of security. Property is regularly checked and secured. We will write a custom essay sample on Security Industry Research Paper specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Security Industry Research Paper specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Security Industry Research Paper specifically for you FOR ONLY $16.38 $13.9/page Hire Writer These patrols reduce the chances of windows and doors being tampered with in addition to force entry (Paladin Security, 2012). When applicable, ours that need to be locked or unlocked at specific times are taken care of and critical gauges are monitored periodically (Paladin Security, 2012). All sites are produced with security personal that is able to formulate intelligent on-the-spot judgments and take quick and effective action when time is a main factor (Paladin Security, 2012). Both of these components produce security solutions for their clients, such as public protection and securing assets (Guard Inc, 2010). Employment In the United States there are 1 713 250 individuals employed in the security industry n some type of capacity as of 2009 (Waitress, 2012). This includes anything from guard patrols to the individuals who operate x-ray machines and medal detector equipment (Waitress, 2012). Between 2010 and 2020 the employment rate of security guards is expected to increase by 18. 8 percent (Waitress, 2012). This is much quicker than all the other occupations, which have an average growth rate of 14. 3-percent (Waitress, 2012). Injury Statistics The security industry is one of the most dangerous occupations. It is no wonder that in 2009 63 security guards suffered fatal work injuries, while roughly 8 920 fell victim o illnesses or nonfatal injuries at the workplace, that involved at least one day off from work (Workplace safety for security guards, 2012). Although the amount of officers that experienced illnesses or nonfatal work injuries seems quite high, it is nearly the same rate as all other occupations (Workplace safety for security guards, 2012). The rate of fatal injuries at the workplace on the other hand, was more than double of workers in general (Workplace safety for security guards, 2012). Both fatal and nonfatal injuries were commonly a result of assaults. However, some nonfatal injuries were often due to falls. These types of injuries can appear at any time during the day or night, but more often than not they take place in the evening and overnight (Workplace safety for security guards, 2012). Industry Processes Typical Processes There are many processes security firms go through to ensure that their employees and clients are safe. Some processes are typical, which means that every security company must follow them. An example of one of these typical processes would be the licensing process. Under the Security Services and Investigators Act, all persons hat want to become security officers must obtain an individual security license first (Government of Alberta, 2013). In order to receive this security license individuals must provide a clean criminal record check with the vulnerable sector checked, as well as complete the required 40 hours of Alberta Basic Security Training (ABS) and pass the exam with 80% or higher (Government of Alberta, 2013). The Solicitor Generals office must approve both the trainer for the course and the exam facilitator (Government of Alberta, 2013). Another example of a typical process would be standard safety training. Although the law does not require it, almost every security company provokes It once an employee passes tenet BASIS course teen generally go through the training process for first aid and CPRM classes as well as take a non-crisis intervention course before they can report to work (Paladin Security, 2012). These typical processes are put in place to ensure the safety of both officers and those they are protecting. Specific Processes Specific processes are any additional processes that are needed for companies to perform a certain duty. For instance the company that takes care of the security in capitals or the airport screening must put their employees through additional training so they are equipped with the tools to deal with different hazards that could present themselves. Healthcare security guards for example, go through 40 to 120 hours of extensive healthcare specific training on top of the many hours of basic training they are required to take (Paladin Security, 2013). Equipment Used There are many different types of equipment officers may carry on their persons at any given time. However, the form of equipment depends on what the company they re working for is licensed for, in addition to what their personal security license authorizes. Equipment can range to anything from a flashlight to a weapon. This is because there are many different positions in the security industry. Security guards that transfer large amounts of money are likely to carry weapons such as a gun or baton as well as a safety vest, those in the healthcare sector would likely carry handcuffs to restrain patients that are at high risk to cause harm to themselves and/ or others (Government of Alberta, 2006). Though there are some items that are aimed t particular sites there are some pieces of equipment that are common among all officers such as, flashlights for patrols, radios to communicate with managers and monitoring centers, and of course a first aid kit (Fuller, 2013). Industry Hazards Process Hazards and Related Occupational Injuries and Diseases The security industry has many hazards related to its processes and daily responsibilities. Most security processes are related to training, and although a majority of training takes place in a classroom setting there is some training that is hands on, such as handcuff training. With any training that is physical, there is a chance for injures to occur. Even with classroom training there can be injuries if workstations are not set up in a manor to minimize stress on the body(Victorian Government). When the employees do make it to their Job sites injuries can occur from violent assaults, having to stand for long periods of time and loud noises from construction sites or concerts(Victorian Government). There are also a large number of injuries caused by falls as a result to inadequate lighting or uneven ground, as mentioned earlier(Victorian Government). Industry Controls and Standards Applicable Legislation The Canadian Government has legislation in place called the Security Services and Investigators Act, which set an industry-wide standard across the province(Government of Alberta, 2011). This act spells out the process individuals need to follow in order to get their license. Whether it is a general security license or one for guard dog handling, every license process is listed(Government of Alberta, 2006). Along with licensing facts, there are also details on how employers are to deal with complaints against individual license holders in addition to business license holders(Government of Alberta, 2006). Specifics on the proper use of equipment, unlooses Ana ventricle markings are also outlined In ten act(ova ornament AT AY 2006). The Security Services and Investigators Regulation is an additional document, which describes how the law will be managed and enforced(Government of Alberta, 2011). As mentioned earlier, the Job description for individuals in the security industry can be quite varied, and so are the settings in which their skills and knowledge are applied. Issues may arise that result in guards performing duties that are rooted from legislations such as Gaming and Liquor Act and Regulation; Trespass o Premises Act; and Petty Trespass Act(Government of Alberta, 2011). These acts were developed not only to protect the security industry but the public as well. Codes of Practice and Control Programs Used in or Designed for this Industry The Criminal Code of Canada is a detailed document that indicates behaviors that are considered to be illegal or unlawful acts(Government of Alberta, 2011). The Criminal Code illustrates what can or cannot be done with respect to arresting persons, searching persons or property, and using force to control a situation(Government of Alberta, 2011). Furthermore, if the limit of these acts are ever exceeded the consequences of doing so are also outlined. In addition to the governments steps to protect, the security industry has policies and procedures in place for employees to follow for everyones safety. For example, a guard working at a one-man site has to radio their control center on an hourly basis, and mobile officers check in on the guard at their site regularly throughout their shift. Conclusion The security industry has many variables in terms of positions but even with that being said their main focus is always safety.

Cellulose Essay Example

Cellulose Essay Example Cellulose Essay Cellulose Essay Discuss in my forum What is Cellulose? What is Cellulose and how is it used in food? By Bethany Moncel, About. com Guide Ads: Cellulose Foods with Starch Carbon Fiber Manufacturer Starch Oil and Water Cellulose is sometimes made from cotton. Photo by Kimberly Vardeman Ads Carbon Fiber Production www. harperintl. com Energy Efficiency Lower Operating Costs for Optimized Manufacturing Carbon Fabrics www. hindoostantech. com Carbon Woven and Unidirectional 3K-50K Plain, Twill SatinLipids for Research www. larodan. com We provide unique ranges of lipids for research, i. e Labelled Lipids See More About low-carb kitchen science food terminology Cellulose is a molecule comprised of carbon, hydrogen, and oxygen, and is found in the cellular structure of virtually all plant matter. This organic compound, which is considered the most abundant on earth, is even excreted by some bacteria. Cellulose provides structure and strength to the cell walls of plants and provides fiber in our diets. Al though some animals, such as ruminants, can digest cellulose, humans cannot.Cellulose falls into the category of indigestible carbohydrates known as dietary fiber. In recent years, cellulose has become a popular food additive due to its unique chemical and physical properties when combined with water. Although cellulose can be found in most plant matter, the most economical sources for industrial cellulose are cotton and wood pulp. How is Cellulose Used in Food? Fiber Supplement With rising awareness about fiber intake, cellulose has become one of the most popular food additives. Adding cellulose to food allows an increase in bulk and fiber content without a major impact on flavor.Because cellulose binds and dissolves into water, it is often added to increase the fiber content of drinks and other liquid items when the gritty texture of regular fiber supplements would be undesirable. Calorie Reducer – Cellulose provides a lot of volume or bulk in food but because it is indige stible to humans, it has no caloric value. For this reason, cellulose has become a popular bulking agent in diet foods. Consumers who eat foods with a high cellulose content feel full physically and psychologically without having consumed many calories.Thickening/Emulsifying The gelling action of cellulose when combined with water provides both thickening and stabilizing qualities in the food to which it is added. Cellulose gel acts similarly to an emulsion, suspending ingredients within a solution and preventing water from separating out. Cellulose is often added to sauces for both the thickening and emulsifying action. The thickening power of cellulose also allows for more air to be whipped into products like ice cream, or whipped topping.Cellulose allows for the production of thick and creamy food items without the use of as much fat. Anti-caking – Cellulose’s ability to absorb moisture and coat ingredients in a fine powder make it the ingredient of choice for anti -caking applications. Shredded and grated cheeses, spice mixes, and powdered drink mixes are just a few of the many food items that take advantage of cellulose as an anti-caking agent. Forms of Cellulose Cellulose can be found on ingredient lists under a variety of names, depending on which form is used.Although cellulose has the same molecular structure regardless of the source (wood pulp, cotton, or other vegetable matter), how the molecules are bonded together and whether or not they are hydrated creates different â€Å"forms† of cellulose. Powdered cellulose is the most widely used in food products and is the form of choice for anti-caking applications. Cellulose gum or cellulose gel, which are hydrated forms of cellulose, are often used in sauces or other wet items like ice cream and frozen yogurt. Cellulose may also be found on ingredient lists under the names carboxymethyl cellulose, microcrystalline cellulose, or MCC.

External Recruiting Article Example | Topics and Well Written Essays - 500 words

External Recruiting - Article Example The ideal UPS of these people is that they must love talking and must be good talkers whether in one-on-one situation or giving a public talk. It is the recruiter who provides first impression of the firm to potential employees and therefore, he should be able to communicate the job in a desirable manner. He should be seen as someone who is not exaggerating and is telling the features of the job based on his experiences in the situation. Therefore, firms should guide their recruiters through in-house training regiment where they should acquaint their recruiters with the firm's goals, core values and recruiting strategies. Recruiters should also be taught follow-up skills which will be helpful in answering the questions asked by prospective employees. Once all of this is done, recruiters should be confident enough to increase the quantity of quality people in the firm. In the end, the author says that it is imperative that recruiters should go through these processes to meet the organ ization's future staffing needs. This article gives us insight on how the modern firms look at the process of recruiting and the selecting the right recruiter. A recruiter is not someone who has to just fill forms and interview possible candidates.

Financial Management Principles Essay Example | Topics and Well Written Essays - 750 words - 1

Financial Management Principles - Essay Example There a different capital budgeting valuation method that can be used to calculate how profitable a project will be. Four of these methods are payback period, net present value, internal rate of return and modified internal rate of return. The five basic steps on a capital budgeting model are: The Chief Financial Officer of Strident Marks wants to determine the viability of a project he wants to pursue. He applied the four capital budgeting valuation methods to establish financial metrics to arrive a decision. Exhibit A shows the mathematical calculations he performed to arrive at the results. The data he had from the project was an initial investment of $10,000. The project would generate $7500 each year for three consecutive years. The project’s discount rate was 10%. The revenue projections made the assumption that revenue inflows would be generated at the beginning of the year. The payback period analysis concluded that the return of original investment can be achieved in 1.33 years. The payback method is a simplistic method which only calculates the amount of years it takes to recover the original value of cash or assets invested in the project. If two or more projects are compared the project with the lowest time to recover the initial investment would be chosen. A major drawback of this method is that it does not take into consideration time value of money. The net present value (NPV) method application resulted in a value of $8651. This value is a good sign since the general rule to follow is that only projects whose NPV results in a positive total can be accepted. When comparing various projects a manager chooses the one with the highest NPV total. A firm that undertakes a project with a positive NPV improves the position of the stockholders because the project will increase the value of the company (Besley & Brigham). The internal rate

Art Appreciation Essay Example | Topics and Well Written Essays - 750 words - 3

Art Appreciation - Essay Example A spiral design can be seen throughout the work. The spiral design was used by the artist with a view of presenting perseverance. The artist seems to have found a number of examples regarding the spiral design as petroglyphs, which is common to many tribes. Each tree surface is covered using images as well as text, which chronicle the Indians history. Regarding the themes of each tree, they seem to be presented roughly in a chronological order. Tree One is the starting point of the artwork and it depicts imagery mainly from Ancestral Puebloans (Denver Art Museum). This comes out as a way of representing ancient times. Tree Two, on the other hand, shows the history of Bent’s Fort. It further explores the themes of coexistence. This exploration is specifically the relationships that are based on trade between the various nations presented. Bent’s Fort has a tepee and shows the existence of a close relationship between the tribes and Fort. On this tree, question marks are indicated in reverse form. These marks indicate the impression of the non-existence of peaceful trade relationships (Denver Art Museum). Tree Three deals with the tribes of Cheyenne and Arapaho. These two tribes occupied the eastern side of Colorado. Besides, two historic massacres that point to the destructive effect of the United States Amy as well as the expansion of railroad on the native people. The tracks, in this case, are read in terms of the railway’s wounds approaching the native communities.

Brand Equity And Luxury Brands

Brand Equity And Luxury Brands Most of successful businesses hinge upon their great business strategies. The business strategy generally composes of four components: the product-market investment decision, the customer value proposition, the organizations assets and competencies, and functional strategies and programs (Aaker and McLoughlin, 2007). In terms of organizations assets and competencies, brand appears to be one of the most valuable intangible asset of the company (Keller and Lehmann, 2006). Therefore, concept and importance of brand has been widely discussed amongst both researchers and practitioners (Pitta and Katsanis, 1995). Brand is different from product (Capon, Mac Hulbert, and Capon, 2009) and more than service. A classic definition of brand by Kotler (1991, pp.442) brand is a name, term, sign, symbol or design or combination of them which is intended to identify the goods of one seller or group of sellers and to differentiate them from those of competitors. This definition has been discussed as being failed to capture the essence of what brand involves and achieves (Aaker and McLoughlin, 2007). Fifield (2008) thoroughly redefines brand as a set of consistent meanings which exist in addition to the product or service offering. In other words, brand is a set of belief and feeling exist in customer minds [derive from what they have been promised]. The promises of brand are conveyed through the value proposition the brand delivers through ranges of marketing mix (Fifield, 2008; Moutinho and Southern, 2010). Moutinho and Southern (2010) restate definition of brand as an entity, which offers customers add ed value based on factors over and above its functional performance. These added values differentiate offer and provide basis for customer preference and loyalty. Marketers use the marketing mix to position the brand and to create brand value around a coherent set of each marketing mix [base on relevant stimuli]. Brand draws a number of benefits to the business in terms of both recruit and retains customers. Aaker (cited in Fifield, 2008) highlights the benefit of the brands in terms of financial benefits namely price premium. This financial benefit leads to perceived higher quality and perceived higher value which provide point of differentiation in consumer mind. It therefore would increase consumer usage which results in increase in return on investment for company at last (Fifield 2008). In addition to that, brand creates customer value by managing two types of risk for them including performance risk; by providing promise of sameness and predictability, and psychological risk ; by providing image and social acceptability (Keller 2003 cited in Moutinho and Southern, 2010). Branding is suggested to be expensive to the business. It is also difficult to identify its cost or investment (Fifield, 2008). However, the additional return from brand appears to be more worthwhile. Fifield (2008) suggests the commodity products without branding would end up with price war. This would not only produce small return to a single company, but also small value to the whole value-chain. Brand Equity Since brand appears to be a strategic intangible asset that could allow succeed to the company but costly to do so, the reflection of real value that the brand name hold is essential for further business direction. The reflection of value of the brand name is known as measuring brand equity. There are a number of researchers has investigated concept of brand equity since early 1990s (Pitta and Katsanis, 1995). In a general scope, according to Keller (1993), brand equity is defined in terms of marketing effects uniquely attribute to the brand. This means the certain outcome of marketing a product or service would not happen if that product or service does not hold that name (Keller, 1993). In other word, brand equity is the value that brand name gives to a product or service (Pitta and Katsanis, 1995). Brand with high brand equity provides their owners with competitive and financial benefits (Aaker and MacLoughlin, 2007). In terms of behavioral viewpoint, brand equity is essential to make point of differentiation which lead to competitive advantages based on non-price competition (Aaker, 1991). Brand equity creates a number of values to the firm and customer. It affect merger and acquisition decision, stock market response, determinant of brand extension, increase probability of brand choice/willingness to pay premium price/ marketing communication effectiveness/ brand licensing, and decrease vulnerability to competitive marketing action/ elastic response to price increase (Yoo, Donthu, and Lee, 2000) Brand equity has also been defined and motivated to be studied in two perspectives: financial and consumer perspective. In a financially base perspective, the motivation of studying brand equity is to determine the value of a brand for the purpose of accounting, investment, or divestment (Keller, 1993). Therefore, it has been defined as the incremental cash flow of products or service over the cash flow that comes from the sale of unbranded product or service (Simon and Sullivan, 1993). This incremental cash flow incorporates the value that is evaluated by consumers of branded products and the cost that are saved by brand equity with competitive advantages (Simon and Sullivan, 1993). On the other hand, in the consumer-oriented perspective, the motivation to study brand equity comes from the need to improve marketing productivity (Keller, 1993). In regards to brand equitys definition in this perspective, there are two researchers, Aaker in 1991 and Keller in 1993, conceptualizing brand equity concept that is widely accepted by researchers and practitioners. Unfortunately we are unable to provide accessible alternative text for this. If you require assistance to access this image, please contact [emailprotected] or the author Figure 2.1: Aakers dimension of Brand Equity (Source: Aaker, 1992) Aaker combines behavioral and perceptual approach to assess brand equity (Hsu, 2011). Aaker defines brand equity as a set of brand assets and liabilities linked to a brand, its name and symbol that add to or subtract from the value provided by a product or service to a firm and/or to that firms customers (Aaker and McLoughlin, 2007). In Aakers model, brand equity derives from five sources: brand awareness, brand associations, perceived quality, brand loyalty, and other propriety brand asset (Figure2.1). Figure 2.2: Kellers dimension of Brand Equity (Source: Keller, 1993) Meanwhile, Keller focuses on consumer perception (Hsu, 2011). Keller (1993) refers the memory principle namely associative network memory model in defining brand equity. He suggested that an individual dimension of brand is a node in a memory that connects together with links that has various types and degrees of association. Therefore, it would leads to different knowledge of brand which means different level of brand equity (Janiszewski and van Osselelaer, 2000). Keller stated, Brand equity is the differential effect of brand knowledge on consumer response to the marketing of the brand. Keller suggested that brand equity comes from brand knowledge; whereby brand knowledge arises from two sources: brand awareness (derived from brand recall and brand recognition) and brand image (derived from brand association which influenced by type, favourability, strength, and uniqueness) (Figure 2.2). According to both researchers, their concepts share some common major components namely brand awareness and brand association. In fact, dimension of brand equity in Kellers model seems to have deeper investigation in the source of brand association dimension in perceptual perspective. The perceptual components of brand equity might be important sources of competitive advantage for suppliers that rely strongly on intangible value. Since luxury brands are more about aspiration and perception to the brand, Kellers brand equity dimension could fits to the scope of the topic and worth to investigate in detail. Therefore, the following will discuss dimension of brand equity according to Kellers brand equity model which composing of brand awareness and brand image. Brand Awareness Brand awareness refers to the strength of brands presence in the consumers memory (Aaker and McLoughlin, 2007). It is reflecting by the ability to identify the brand under different conditions by consumers (Keller, 1993). Brand awareness is important to the business because it yields to more tendency for the brand to be liked and frequently purchased (Aaker and McLoughlin, 2007). This is because brand awareness influences the information and strength of brand association in the brand image (Keller, 1993). There are two main measures of brand awareness according to Aaker and McLoughlin (2007). The first measure is prompted awareness. This refers to the consumers ability to recognize the brand from a list of brand name. In fact, prompted awareness is known as brand recognition in Kellers model. The second measure is unprompted awareness. It is the consumers ability to recall the brand name when asked to identify brand in a category (Aaker and McLoughlin, 2007). Brand recall is a synonym of unprompted awareness when looking at Kellers model. Practically, brand recall is more desirable in marketing perspective than brand recognition (Pitta and Katsanis, 1995). This is because it implies that the brand has achieved a dominant awareness level and becomes a member of the consideration set for that category in consumers mind (Aaker and McLoughlin, 2007). This means brand recall allows consumers to create choice themselves because they can generate picture of the brand in their minds without aiding. Therefore, brand recall could provide higher degree in likability and purchase than brand recognition. Brand awareness is generally created through ranges of marketing tools, particularly marketing communication (Aaker and McLoughlin, 2007). This is because communication media provides brand visibility and keep the brand in consumers sights that allows consumer to repeatedly encrypt the brand name. Brand Image and Brand Association Brand image is a picture of the offering in consumers mind that includes symbolic meaning when consumer associate with the specific attribute of product or service (Cretu and Brodie, 2007). It is a set of perception about a brand, which consumers form in order to reflect their association to the brand (Keller, 1993). Keller (1993) defines Brand Image as a perception about a brand as reflected by the brand associations held in a consumer memory. Brand image play an important role in the business, especially where it is difficult to differentiate products or services based on tangible quality features (Cretu and Brodie, 2007). Brand image derives from various dimensions of brand association including type, favorability, strength, and uniqueness. Brand association is anything in consumers memory (Aaker, 1991). It can be any aspects of brand that consumer relates with the brand (Aaker and McLoughlin, 2007). The aspects of brand come from the product itself as well as other entities that built around the brand. Brand association is important as it provides opportunity for consumer to develop positive relationship with the brand when consumers have ability to connect to the brand in certain circumstance (Aaker, 1991). Types of Brand Association To understand more on the process that consumers create brand association, Keller (1993) has categorize the aspects/attributes of brand into two types and identify the perceived benefits gain from each type of brand aspects/attributes. It therefore leads to certain attitude about brand in consumers minds and influence brand image. Attributes can be categorized into two types according to Keller (1993): product-related attribute (intrinsic (Fill, 2009)) and non-product-related attributes (extrinsic (Fill, 2009)). The attributes that is product-relating arises from the physical composition of product itself and usually form the perceived functional benefits after consumers use certain product (Keller, 1993). This type of attribute also can build up the perceived experiential benefits when the product attributes satisfy consumers experiential needs such as sensory pleasure, cognition stimulation, and variety. (See example in Appendix A) Meanwhile, the non-product-related attributes arise from price, packaging, type of person who use product (user imagery), and when the product is used (usage imagery). Non-product-related attributes usually profile certain personality to the brand (known as Brand personality) and generates symbolic benefits relating to the needs of social approval and personal expression to consumer (Keller, 1993). (See example in Appendix A) When consumers evaluate all brand attribute and its benefits, they would profile a specific attitude towards brand; known as Brand attitude (Keller, 1993). Brand attitude is important because it influences motivation and evaluation on consumers choices of brand (Keller, 1993). The attitude would leads to specific perception towards brand; Brand Image. Favorability, Strength, and Uniqueness of Brand Association According to Keller (1993), apart from type of brand association explained above, image of the brand is also influenced by three dimensions of brand association namely favorability, strength, and uniqueness. Firstly, favorability of brand associations arises when consumers feel satisfied to the attributes (product-related and non-product-related attributes) and benefits (functional, experiential, and symbolic benefits) provided by brand. Therefore, they would create positive attitude towards brand. This would eventually leads to positive brand image. Secondly, strength of brand associations depends on how consumers memories receive and maintain information about brand. It could be both quantity and quality wises of processing information that influence the strength. The strength of brand association could ease consumers in recalling the brand. Thus, consumers can portrait the picture of brand in their mind. Lastly, uniqueness of brand association derives from all type of attribute (product-related and non-product-related attributes) and their benefit (functional, experiential, and symbolic benefits) that differ from that of competitors. This would too promote distinct picture of brand in consumers mind. Therefore, it could draw the competitive point of difference which would create unique selling proposition and strengthening brand position. To sum up, different types of brand attribute create different perceived benefits; then lead to brand attitudes that forms brand image. These three dimensions of brand association assist in creation of positive/negative brand image. This is because consumers have positive/negative attitude toward brand, be able to recall the brand easily, and see the brand different from the other brands in the category. Several researchers have proved Kellers dimensions of brand equity. Danes et al (2011) reports that recent branding research measuring brand image via free association method has found that brand equity increase as the number of associations increase (Chen, 2001 cited in Danes et al, 2011). This is correspondent with traditional construct and scales brand equity measurement, which indicates that functional and non-functional brand associations influence brand perception, and can create differential advantage to the brand. Luxury Brand The word luxury generally connects with extravagance, prestige, elitism (Moore and Birtwistle, 2005) and higher price (Beverland, 2004). It is something nonessential, but provides pleasure and comfort, or some other things that is expensive and associates with an exclusive sumptuous lifestyle (American Heritage, 1993). There are the attempts from a number of researchers giving the definition and dimension of luxury brand (Figure 2.3). However, the definition of luxury brand has not been completely defined. Jackson and Haid (2002 cited in Moore and Birtwistle, 2005) purpose that luxury brand consists of high status that grants opportunity for brand owner to charge premium price. These brands possess a desirability that extends beyond their function and which provide the user with a perceived status through ownership. Their appeal and desirability is a result of their constructed scarcity in availability (usually as a result of enforced restrictions on distribution) and because of thei r associations with particular consumer segments. (Jackson and Haid, 2002). In fact, luxury brands are regards, as image in mind of the consumers that comprise association about a high level of price, quality, aesthetics, rarity, extraordinariness, and a high degree of non-functional associations (Heine, 2011). Luxury framework.jpg Figure2.3: Key Model Identifying Luxury Brand Dimensions (Source: Fionda and Moore, 2009) Phau and Prendergast (2000, pp. 123-4 cited in Beverland, 2004) suggested that generally luxury brands have four fundamental characteristics: perceived exclusivity, well-recognized brand identity, high levels of brand awareness and strong sales, and customer patronage/loyalty. In order to do branding, Beverland (2004) provides a model of a luxury branding which identifies and unites six components that marketers should take into consideration when designing marketing activities. The six components are brand heritage (history and culture), product quality/credibility/excellence (product integrity), personality and consumer group support (endorsements), and brand image investments (marketing). These dimensions of luxury branding provide luxury positioning and association through brand marketing decisions (Moore and Birtwistle, 2005). Okonkwo (2009) said luxury branding is about an identity, a philosophy, and a culture. Figure2.4: The Components of a Luxury Branding (Source: Beverland, 2004) About Parameter for Luxury Branding Product integrity: This component is dawn with respect to sub-components including product quality, attention to detail, credibility, and product/production integrity (Beverland, 2004) Value-Driven Emergence: The reason that luxury brands could be sold in high price is their supplementary perceived value adding to their products (Beverland, 2004). Culture/ History: Most luxury brands are linked to their history by a number of means which can be grouped as stories (Beverland, 2004). Each brand might use several important stories to define its image, such as stories of people, products, event, and association that retain the link to the past and develop present culture (Beverland, 2004). Heritage or long history of brand adds authenticity, and is considered one of the hallmarks of a luxury brand (Fionda and Moore, 2009). This is important for brand promotion campaign (Beverland, 2004) as luxury brand identity usually associate with the story that the brand owns (Kapferer and Bastien, 2008) Marketing/ Endorsements: Marketing campaign and endorsement could create awareness and positioning of the brand (Beverland, 2004). Understand Luxury Branding In building luxury brand, Kapferer and Bastien (2008) suggest that brand identity is more likely to be a major focus for luxury than brand positioning. This is because luxury brands consumption is functioning as a stamp for consumers superiority (Okonkwo, 2009). Consumers differentiate themselves through possession of luxury brand in order to shows their distinction; to be admired, recognized, appreciated, and respected (Okonkwo, 2009). Therefore, consumers use luxury brands in expression of a taste, a creative identity, and an intrinsic passion of a creator. Luxury makes the statement, this is what I am, not that depends which is what positioning implies (Kapferer and Bastien, 2008). Brand identity is the unique set of brand associations implying a promise to customers and includes a core and extended (Appendix B) that the brand managers aspire to create or maintain (Ghodeswar, 2008; Srivastava, 2011). Brand identity appears to be similar to brand image in the sense that both are dealing with brand association, but in different perspective. Brand image comes from consumer perception toward the brand, while brand identity is the things that brand manager would like brand to be perceived. In other word, brand identity originates from the companys need to differentiate itself in consumers minds with unique features (Srivastava, 2011). Therefore, brand owners are more likely to create and ensure that brand identity and brand image of their product are identical through communication process (Srivastava, 2011). . Brand image: How the brand is now perceived? Brand identity: How brand managers want the brand to be perceived? Brand position: The part of the brand identity and value proposition to be actively communicated to a target audience. To sum up, in accordance to managing brand equity for luxury brand, creating brand association through brand communication with regards to luxury brand components is highly essential to strengthen luxury brand equity. Additionally, balancing brand image and brand identity is also completely necessary. Luxury Brand 2.0- Role of New Media in Luxury Brand Communication In an account to the research on antecedents of brand equity from Yoo, Donhu, and Lee (2000), brand equity could be created, maintained and expanded by strengthening dimensions of brand equity through marketing activities. One of crucial marketing activities that grow brand equity is marketing communication such as public relations (Aaker 1991) or promotional event (Keller 1993). Percy and Elliot, R. (2009) suggest that brand equity is a result of positive brand attitude that could influenced by effective marketing communication strategy. Main purpose of marketing communication in strengthening brand equity is to portray brand identity and create brand image (Winer, 2008). About Marketing Communication According to Fill (2009), since 1990s, the influence of relationship marketing concept and interactive approach embrace additional perspective to marketing communication. The purpose of marketing communication is not only creating awareness and persuasion, but also to develop understanding and preference, reminds, and reassure customers about the brand (Fill, 2009). Marketing Communication becomes a long-term strategic approach with integrative and interactive orientation instead of merely short-term one-way communication aiming at promoting product (Fill, 2009; Pickton and Broderick, 2005). With recent integrated one-to-one/ one-to-many two-way dialogue approach, marketing communications has been defined as a management process that organization seek to engage with audiences; by understanding their way of receiving message, then communicate message which audiences value, and aim at audience responses. The response from audiences includes attitudinal, emotional and behavioral respons es (Fill, 2009). In short, marketing communication process concerns on three aspects: engagement, audience, and response. Marketing communication mix consists of three elements: tools, media, and messages. Tools are methods/ disciplines to convey message through the mean (media) that could reach target audiences (Fill, 2009). There are five principles of marketing communication tools: advertising, sales promotion, public relations, direct marketing and personal selling (Fill, 2009). These five tools could be more effective with the support from word-of-mouth recommendation from consumers (Fill, 2009). In regards to media, traditionally, media in marketing communication includes broadcast (television and radio), print (newspapers and magazines), outdoor (billboards, street furniture, transit), In-store (point-of-purchase and packaging), and other (cinema, exhibitions, product placement, ambient, and guerrilla) The selection of marketing communication mix includes the degree of control required over the delivery of the message; the à ¯Ã‚ ¬Ã‚ nancial resources available to pay a third party to transmit messages; the level of credibility that each tool bestows on the organisation; the size and geographic dispersion of the target audiences; the communication tasks each tool is best at satisfying. The key turning point of marketing communication was when the internet and digital technologies formed the new concept and channel of media. Since mid 1990s, the internet and digital technologies have enabled new interactive forms of communication, where the receiver has greater responsibility for their part in the communication process (Fill, 2009). In terms of new media usage with interaction to brand, consumers no longer merely seek for entertainment and information, but for discovering, participating, sharing, and expressing themselves (Moore, 2007 cited in Fill, 2009). Therefore, the measurement of success for the brand owner on new media is to measure consumers expectation on brand and their interaction (dwell time, dwell quality, and dwell insight (Appendix C)) rather than measuring the reach and frequency of message. Consumers currently consume a mixture of traditional and new media (Fill, 2009). New media definition and characteristics In terms of marketing communication, new media includes websites and other digital communication and information channels in which active consumer engage in behaviors that can be consumed by others both in real time and in long forwards regardless of their spatial location (Hennig-Thurau et al, 2010). Characteristic of new media appears to build around the interactivity and digital (Winer, 2008). Recent research has conceptualizes new media characteristics as being digital, proactive, visible, real-time and memory, ubiquitous, and network (Hennig-Thurau et al, 2010). Each characteristic can be explained as following. Digital means there are no marginal cost for producing additional copies of digital product and easily distribute. Pro-active stands for the contribution of consumers in all part of the value chains e.g. review, co-creation, and develop the open source, etc. Visible indicates that consumers activities on new media can be seen and tracked by others. Real-time involves no time limit; meaning that consumers can access to new media at anytime, while Memory is crucial for personalization of future interaction. Ubiquitous means consumers can reach and be reached by other whenever wherever through mobile device. Networks represent that new media allows consumers to be part of network sharing, creating, communicating, and building relationship with other through social networks. Shankar and Hillinger (2007 cited in Winer, 2008) have classified new media into three groups: intrusive where advertising plays role in interrupting consumers, non-intrusive where the consumers select the communication to receive, and user-generated where the consumers create communications. To name media in each group, firstly, intrusive new media includes internet advertising (i.e. buttons, banners, skyscrapers, rectangles, interstitials, pop-ups), advergames, and M-commerce. Secondly, non-intrusive ones include social networking site, podcasting, Buzz/viral marketing, and some types of internet advertising i.e. streaming audio/ video, destination site, sponsored search/ paid links. Lastly, user-generated type includes blogs, video sites, rating/ recommendations. Affect of New media on Branding New media change the structure of marketing communication with Interactivity that enables new way of engaging, communicating, and delivering benefit to target audiences that traditional media unable to (Winer, 2008). It also increases number of media with internet and digital technology-base. Generally, brand building via marketing communication involves two main constructions: identity that managers wish to portray, and image that constructed by audiences perception. Web2.0 and user-generated-content have added a new dimension to managerial-driven perspective of brands in two ways. Firstly, consumers seem to assume greater role in defining what brand means to them and share with their familiar stakeholders as much as with the organization who own the brand (Figure2.5). Secondly, apart from reducing brand managers role in influencing and controlling the way brands are perceived, Winer (2008) points out that the coordination of message across a number of new media is also burdensome w ith new media as the market is fragmented. Figure2.5: Modified Mass Communications Model (Source: Hoffman and Novak, 1996) New Media in Luxury Brand communication Marketing Communication for Luxury brand Luxury is not just a product, a service, an object, a concept, or lifestyle. It is an identity, a philosophy, and a culture (Okonkwo, 2009). The communication of luxury brand appears to be not only on the intrinsic, but also rely strongly on the extrinsic attributes (Fill, 2009). Luxury brand communication strategies usually associates brand name to consumers aspirational needs and social and psychological motivation (Fill, 2009). Kapferer and Bastien (2008) claim that, for luxury, the role of advertising is not for selling, but aiming at recreating the dream. For example, one executive of BMW stated, My job is to make sure that the 18-year-olds in this [USA] country decide that, as soon as they have the money, they will be buying a BMW. I have to see to it that when they go to bed at night they are dreaming of BMW. Method of developing luxury brand includes the combination of advertising, public relations, direct marketing, event (e.g. fashion shows), word-of-mouth, celebrity endorsement, craftsmanship, and a touch of mythology (Fill, 2009; Pickton and Broderick, 2005; Fionda and Moore, 2009). The purpose of powerful marketing communications is to build brand image (Pickton and Broderick, 2005). Each communication tools convey distinct function in building luxury brand and strengthen elements of brand equity. For instance, advertising provides support in establishing the brand image, which consequently assists in creating identity and attraction, and generates awareness (Fionda and Moore, 2009). Direct communication with the customer on a personal level is an area of growing importance as managers ensure that a relationship with the customer was developed (Pickton and Broderick, 2005). The investment in PR made the brand interesting and attainable and raised awareness (Pickton and Broderick, 20 05). A fashion shows increase fashion element of the brand and help maintaining fashionable positioning (Pickton and Broderick, 2005). Communicating Luxury Brand 2.0- driver and barrier Similar to other industries, new media change structure of communication, which create multiple challenge and opportunity for luxury brand. The major driver that pushes luxury brands to present and conduct business online is that consumer is there. In a meantime, communication of luxury brand through new media concerns the issue of incompatibility of media and industry characteristic, lack of industry reference, and lack of control in message delivery and interpretation. Although luxury industry appears to be associating with innovation, avant-gardism, and creativity, which should compatible with channel of modern business like digital technology, characteristics of new media seems to against luxury core value (Okonkwo, 2009). New media in communication, especially Internet, are suggested to be available to the mass consumer base (Okonkwo, 2009). This is becau

Why World War II Broke out in 1939 Essay -- essays research papers

Hitler’s Aims Hitler was never secretive about his plans for Germany. His aims were explained in detail in his book Mein Kampf, of what he would do to make Germany a great nation again. His main aims were to: Abolish the Treaty of Versailles Like many Germans, Hitler believed that the Treaty of Versailles was unjust. He hated the Treaty and the German politicians were in his view, â€Å"November Criminals†. The worst aspect of the Treaty was that it was a reminder to the Germans of their defeat in the First World War and their humiliation by the Allies. His promise to the German people was that if he was the leader of Germany he would reverse this. By the time Hitler came to power, some of these terms had already been changed. The largest if these was Germany no longer had to pay reparations. However, most of the conditions were still in place. Expand German Territory Another term of the Treaty was that land was taken away from Germany. Hitler wanted this territory back. He also wanted an Anschluss with Austria, and with any other German minorities in other countries such as Czechoslovakia. As well as regaining old land, he also desired to make an empire in the east, for the Germans to have Lebensraum, or living space. Destroy Communism A German empire in the Soviet Union would also help Hitler with one his other objectives, which was to defeat communism. Hitler was anti-communist. He also believed that Bolsheviks had contributed to Germany losing the World War. This aim was accepted in the West, due to the growing fear of communism. Therefore, people were lenient towards his other aims. Rearmament As soon as Hitler came to power in 1933, one of his first steps was to increase Germany’s armed forces. Consequent... ... take over the border districts of Czechoslovakia. 3. Britain and Germany would never go to war. On 1 October German troops marched into the Sudetenland with no resistance. Although the British people welcomed the Munich Agreement, they did not trust Hitler. In March 1939 they were proved right. On 15 March, with Czechoslovakia in chaos, German troops took over the rest of the country. There was no resistance from the Czechs. Nor did Britain and France do anything about the situation. However, it was now clear that Hitler could not be trusted. For Chamberlain, this was a step too far. Unlike the Sudeten Germans, the Czechs were not separated from their homeland by the Treaty of Versailles. This was an invasion. Britain and France told Hitler that if he invaded Poland they would declare war on Germany. The policy of Appeasement was ended.

Fast food position paper Essay

America, also known as the â€Å"Land of Opportunity† is just that. Many people have seized the opportunity to buy a piece of the American Dream, by starting a variety of businesses, franchises, and other personal ventures. The Fast Food Industry is a perfect example as it can range from small private owned restaurants to large franchises bringing in millions of dollars per day. These restaurants offer a vast variety of foods for the indulgence of their customers with options as far as the eye can see. However, the success of this industry does not come without a price. Because of the severity of the health risks including destructive eating patterns associated with fast food consumption, owners should take personal responsibility in protecting consumers from the harmful ingredients served in their restaurants. The fast food industry’s irresponsibility of serving harmful ingredients to the public and disregard for overall consumer health in America is directly responsi ble for our nation’s epidemic of obesity related illnesses leading to death and should be penalized under law as neglectful practices. Many consumers enjoy the many varieties of fast food offered as they appeal to every taste, culture, and guilty pleasure and can be very easily obtained. The option of getting any ethnic food, at any time, with ease of convenience is looked upon as a great privilege and a luxury. However, due to such a vast (and continually expanding) number of these restaurants, there is a direct connection linking these foods to many eating disorders. Abusive eating habits contribute largely to the massive intake of fast food in our country often leading to frequent and destructive overeating. Many scholars and researchers are defining this food as being addictive. This type of food is designed to stimulate overeating, typically by using a combination of sugar, salt and fat, all shown by research to be addictive. The ingredients of fast food tend to be of poor quality and unappetizing, the addictive ingredients ensure a huge turnover of high calorie food, which can lead to obesity and poor nutritio n. Many eating disorders are often developed in this place of excess. Binge eating involves consuming a large amount of food in a short space of time. Many restaurant owners believe that it is the individual consumer’s responsibility to make the decision of what they purchase and consume thus leaving them free from responsibility. They wash their hands of responsibility in a sense, crediting the customer’s ability to make wise decisions. They believe that  they are not â€Å"forcing† anyone to do anything against their will, but only creating options in this land of opportunity. I believe that there should be responsibility taken on the parts of owners, managers, and manufactures in the fast food industry. There needs to be some sort of consideration and concern for the overall health of the public consumer. Owners should take responsibility for not only the cleanliness of the facility but the content of the food as in relation to excessive sodium, fat intake, and sugar overload. If every individual owner took this additional step, the health of many Americans would not be jeopardized every day. The Fast Food industry is one that has made up a large part of America’s economy and culture. In our â€Å"microwave† society, we are faced with food options seemingly on every corner. We have unlimited choices and pleasures from every food category. However, with all of this freedom of choice, many consumers tend to be unaware of the harmful ingredients used to prepare what we so enthusiastically embrace. Over time, these foods lead to diseases often causing death. The consumption of fast food presents us with an underlying issue on a much larger scale. Many of the food ingredients served in this industry are unhealthy leading to obesity related diseases often leading to death. The food most often consumed at fast food restaurants, hamburgers, tacos, fried chicken and French-fries, is loaded with sodium, saturated fats, trans fats, cholesterol and calories. Many health risks are directly associated with an excess of these ingredients listed above. While Fast Food businesses flourish, the overall health of their consumers is compromised. It is vital to understand the effects of these foods so we can make more informed decisions for ourselves and our families.

The Tropical Storm and Hurricane Names for 2015

The Tropical Storm and Hurricane Names for 2015 Below you will find the listing of hurricane names for the Atlantic Ocean for the year 2015. For every year, there is a pre-approved list of tropical storm and hurricane names. These lists have been generated by the National Hurricane Center since 1953. At first, the lists consisted of only female names; however, since 1979, the lists alternate between male and female. Hurricanes are named alphabetically from the list in chronological order. Thus the first tropical storm or hurricane of the year has a name that begins with A and the second is given the name that begins with B. The lists contain hurricane names that begin from A to W, but exclude names that begin with a Q or U. There are six lists that continue to rotate. The lists only change when there is a hurricane that is so devastating, the name is retired and another hurricane name replaces it. The 2015 hurricane name list is the same as the 2009 hurricane name list. Since 2009 did not include any devastating storms, the 2009 hurricane name list and the 2015 hurricane name list are exactly the same. 2015 Hurricane Names AnaBillClaudetteDannyErikaFredGraceHenriIdaJoaquinKateLarryMindyNicholasOdettePeterRoseSamTeresaVictorWanda Hurricane Names From Other Years 200420052006200720082009201020112012201320142015201620172018

Terrorism Essays

Terrorism Essays Terrorism Essay Terrorism Essay Terrorism Name: Institution: Date: Terrorism The September 11, 2001 terrorist attacks on U.S soil made the country realize its vulnerability to terrorist attacks. A decade later, the terror threat remains present despite the efforts made by the United States to thwart terror agents across the globe. The Western countries such as the UK, Spain and the US have been some of the major targets. Israel being aligned to western ideals has also been an object of terror attacks. Terrorism in U.S soil in 2001 changed the face of the United States in terms of domestic security and foreign policy. Terrorism in the world varies since terror attacks are heavier in other areas as opposed to others. Areas that are the most vulnerable are countries that harbor terrorist and extremist groups and the countries next to them. Pakistan, for example, saw one of the highest terror attacks in 2011 with 1,436 attacks (NCTC 2011, p10). The country’s proximity to Afghanistan makes it more vulnerable to terror attacks since the Afghanistan harbors the Taliban extremist group. The only other countries with high terrorist attacks were Afghanistan and Iraq. The sites of terror activities usually enjoy freedom from government interference. An example is the Taliban in the mountains of Afghanistan or the Al-Shabaab in Somalia. The lawless nature of these countries gives them the opportunity to operate freely within these countries. The failed attacks of an Israeli jetliner, for example, the terrorist were said to have come in through Somalia where lawlessness makes it impossible to control terror groups (Shinn 2004, p33). As a result, several terror attacks have taken place because of the operational freedom terror groups have to further their causes. Laws and procedures need to be applied stringently to ensure that terror groups are not allowed to operate. The Wars on terror in Iraq and Afghanistan by the international community are some of the efforts made to ensure that countries have legitimate governments that protect the rule of law. United States have embarked on a scheme to monitor the communication among its citizens after the events of September 11, 2001. If law enforcement agencies were monitoring communication, in realtime, maybe the attacks would have been averted. However, the most important thing is to advocate for strengthening terror laws in countries where these laws do not exist. Government should be at the forefront of designing policy, law and organizations to carry out the procedures requirements set out in the laws and policies. The government has the mandate to provide security to its citizens. It is only right that they should be accorded the mandate to determine anti-terror laws and agencies fit to enforce such law. However, while the government play a major role in anti-terror activities, it is also necessary that it includes other parties such as the public and private sector since the laws directly affect them. It should also liaise with other countries to ensure that terror attacks involving terror attacks on American people in foreign lands are under control (Shinn 2004, p37). The moral obligation or practical reason of the United States has been questioned with regard to being involved in terror activities in other countries. However, they have both a practical reason and a moral obligation to fight terrorism in the world. A practical reason would be that America cannot stand by yet they have felt the full effects of terror on their own soil. America standing by means that they leave room for the terror groups to strengthen and cause more harm to the world and to the American people at home and away from home. In 2004, armed assailants stormed into the American embassy in Jeddah Saudi Arabia resulting in five deaths. If America is not concerned with the terror implications to its people from other countries, then it will have failed in its mandate to protect its citizens. Morally, the United States is obliged to interfere in terror activities in other countries since these activities usually perpetrate human rights violations. The vast military resources are unwarranted if they cannot be used to safeguard global citizens who have the right to a peaceful existence. Since 9/11, the idea of terrorism has affected every American in one way or the other. The immediate impact was the fear that gripped the nation and the many lives lost in the bombings were unbearable. Security measures have been felt across the country so that people can feel much safer since the terror attacks inspired fear. This fear has had negative effects to the Islam community living the United States and abroad (Elshatain 2003, p20). These Americans have been considered enemies in their own countries despite the fact that they had no involvement in the attacks and were as equally shocked like other fellow Americans. In this sense, the events of 9/11 have brought about racial tensions between people of Mid East Asian descent and other American people (Elshatain 2003, p33). The terror attacks also destroyed the picture Americans had about how the country was perceived around the world. The American people realized that they were not a beloved nation all over the world. The nati on also entered into two wars that have been some of the longest wars the U.S has ever fought. As a result, American lives have been lost in these wars leaving loved ones behind. The American people are now concerned with how safe they are. Security remains among the top priorities for the American people. This has made the government increase expenditure on security issues both internally and externally. Its main aim is to ensure that terrorism in the world is finished. The United States have recorded successes in the battle against terror. For example, the killing of the Osama Bin Laden, the leader of the Al-Qaeda showed the commitment of the country with regard to terror. The levels of terrorism in the world have reduced by 12% in 2011 (NCTC 2011, p9). America has been an effective contributor in achieving these results. References Elshtain, J. B. (2003). Just war against terror: The burden of American power in a violent world. New York: Basic Books. National Counter Terrorism Center. (2011). The National Counterterrorism Center Report on Terrorism. The U.S Government. Retrieved from nctc.gov/docs/2011_NCTC_Annual_Report_Final.pdf Shinn, D. (September 2004). â€Å"Fighting Terrorism In East Africa and the Horn†, Foreign Service Journal, pg 36-42. 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Obstacles and Pitfalls to Success Essay Example | Topics and Well Written Essays - 500 words - 1

Obstacles and Pitfalls to Success - Essay Example A lot of prevention measures are been taken by the management to regularize the system so that the information can be kept a secret as it concerns with the emotions of a person. Earlier the medical records were available to anyone. But nowadays the management makes sure that the information is secure so that the patients do not uncomfortable during the course of the treatment. But there are a lot of obstacles and barriers that arise because of no information about the disease of the patient. Due to the lack of information doctors, nurses and health care executives are in a danger of acquiring communicable diseases from the patient. However they do have the right to protect themselves from the viruses they may acquire from the patients but it becomes a difficult task as little or no information is available with them about the history of the patient. (buzzle.com) Another issue that the patients have to face is the consent form they need to sign up before any surgery could be done. Consent is a preprinted paper with the space provided to handwrite the surgery to be performed. It has to be signed by the patient in order to move ahead and perform the surgery. The patient has to be informed about the surgery to be performed. Merch (2006) wrote â€Å"consent becomes informed when the person has the ability to understand and ultimately does understand the potential benefits and the risks of decision and the alternatives to the choice he is making. When a person gives consent, the doctor and all the other health care practitioners are then legally and ethically obligated to abide by the conditions of the consent agreement. Their obligation ends only if the person later withdraws or modifies consent.† (en.wikipedia.org). Some patients are sometimes expected to sign the consent even before they have met the surgeon. This has been a compromise over the Ethics. But unless the person signs the consent even

English assignment Essay Example | Topics and Well Written Essays - 500 words

English assignment - Essay Example rious sorts can take place in the lives of every man; a man who â€Å"is eating or opening a window or just walking dully along† is not free from the clutches of misfortune or suffering (Schakel & Ridl 737). The old people hope for a â€Å"miraculous birth†; however, the new generation or rather children do not â€Å"specially want it to happen† (Schakel & Ridl 738). The lines echo the indifference of the new generation towards the sufferings of the old people and show how the old people are being disrespected, uncared, looked down and are marginalised in the contemporary society. The poem effectively combines the tragedy of Icarus with similar portraits from the readers’ own world. Just as the ploughman neglected the ‘forsaken cry’ of Icarus, the modern man fails to value the martyrdom and loses hold of his human innocence. The poem, in a way, propagates the Christian values of showing empathetic feelings towards the sufferings of the fellow human beings. The poem brings to light man’s lack of concern for his fellow beings and exhorts the readers to look into their life introspectively to amend their ways and absorb the Christian values of love and empathy towards everyone. Even though the primary purpose of dramas is performance on the stage, an effective reader can give shapes and lives to the characters in a play in the mind of his imagination which can act as a theatre. Reading a play necessitates an awareness of the names, nature and the relationship of the characters to each other. Similarly, an effective reader should have the imaginative capability to visualize the scenery on the stage as well as the costumes and the appearance of various characters. The effectiveness of a play depends on the character formation and the building of the dramatic conflict in the play and this paper tries to bring out how character and conflict affects the drama The New New by Kelly Stuart. Unlike other plays the script of The New New â€Å"does not start with a list of